266: How to Sell Using LinkedIn and Video

Donald Kelly joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to sell using LinkedIn and video.

Donald is the founder of The Sales Evangelist, where he evangelizes effective ways salespeople and entrepreneurs can find more qualified prospects, close more deals, and make more money.

Highlights include: what salespeople get wrong on LinkedIn (2:01), the three parts to an effective LinkedIn strategy (2:39), how to be strategic about your connection requests (5:19), underrated tips for boosting engagement (9:45), how to plan your LinkedIn content strategy (11:35), best practices for engaging with your ICP (17:15), an underrated way to build connections with your ICP (22:16), where to use and not use video in the sales process (26:23), how to use video to re-engage no shows (30:07), how to balance video creation time with prospecting (34:00), and how to present confidently on video even if you’re an introvert (39:19).

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