Black Rifle Coffee Company founder Evan Hafer says building a successful business over the past six years has been the most difficult thing he has ever done—and Evan has done some seriously hard stuff, like 43 overseas rotations in nine years as a Green Beret in the United States Army. One thing that has made it easier, he says, is locking in on the mission of his company. Tune in to hear Evan explain how maintaining mission focus at all times not only allows you to make the right decisions and crush your goals, but also makes you a much better leader.

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Black Rifle Coffee Company website

Good to Great by Jim Collins

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Mission Statement Mapper

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