

#255 - Matt Urmy: Why Musicians Must Think Like Entrepreneurs to Thrive
Jan 3, 2025
Matt Urmy, founder of Artist Growth, transformed from a performing artist to a tech innovator helping independent musicians thrive. He discusses the evolving music industry and the necessity for artists to adopt an entrepreneurial mindset. The impact of AI on creativity is explored, alongside the importance of community and education for artists' empowerment. Urmy emphasizes the need for technology in managing careers while remaining true to artistic integrity, and highlights innovative financial solutions designed specifically for musicians.
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Matt's Journey to Founding Artist Growth
- Matt Urmy, growing up in Nashville, was exposed to the music industry from a young age.
- His experience touring and having children led him to found Artist Growth.
Transitioning from Touring to Business
- Matt and Michael discuss the challenge of transitioning from touring musician to entrepreneur.
- They both realized their identities were attached to performing.
Self-Reflection for Artists
- Be honest with yourself before making life-changing career decisions.
- Take time to reflect on who you are and what truly matters.