From the Brink of Closure to Record Growth with Anthony Kassis

What do you do when your business is on the brink of collapse? In this powerful episode of Profit Made Simple, Coach Dan Henderson sits down with Anthony Kassis, founder of Platinum Training Academy, to unpack one of the most honest and inspiring business turnaround stories shared on the podcast.

Anthony opens up about hitting rock bottom, facing mounting debt, the very real prospect of bankruptcy, and the emotional toll it took on his family. From there, he shares the mindset shifts, leadership changes and strategic decisions that helped him take full ownership, seek support, and rebuild his business from the ground up. Together, Dan and Anthony explore the importance of integrity, asking for help, investing in people, and solving real client problems as the foundation for sustainable growth.

The conversation dives into Anthony’s innovative approach to business, including building a one-stop-shop fitness model, creating Platinum Meals to support client results, and empowering his team to deliver world-class service both inside and outside the gym. This episode is a masterclass in resilience, leadership and doing business the right way, even when no one is watching.

Our favourite quotable moments:

“You can’t change your situation until you take full ownership of it.” – Anthony Kassis

“You cannot build anything meaningful on your own - you need help.” – Anthony Kassis

“Integrity is what you do when no one is watching.” - Anthony Kassis

Resources:

Dan Henderson - Website, Instagram, Facebook and YouTube

About Guest:

Anthony Kassis is the founder of Platinum Training Academy and Platinum Meals. A passionate coach, entrepreneur and leader, Anthony is known for his unwavering integrity, client-first philosophy and innovative approach to fitness, nutrition and community. He helps people achieve lasting results by solving real problems and building systems that support long-term health and performance.

About Dan:

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related: leadership, resilience, integrity, entrepreneurship, team building, innovation, fitness business, mindset, growth