“Innovate Or Evaporate”– How Small Dealer Groups Can Win In Ultra-Competitive Markets | Richard Lupo, Fixed Operations Director at Apple Tree Automotive

Today I’m joined by Richard Lupo, Fixed Operations Director at Apple Tree Automotive. We dig into why he’s training master techs from the ground up, how streamlining the online service flow drove a 10x jump in appointments, and how Apple Tree goes toe-to-toe with powerhouse neighbors — and more. This episode is brought to you by: 1. CDK Global - CDK SimplePay is the only payment solution that's built into CDK solutions for unrivaled reliability and financial efficiency. To learn more or schedule a demo visit @ http://www.CDK.com/simplepay 2. OPENLANE - The world’s best online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more @ https://www.openlane.com 3. Nomad Content Studio - Most dealerships still get social media wrong—ignoring it, posting boring inventory photos, or handing it off to someone without a plan. Meanwhile, the dealer down the street is pulling millions of views and closing real car deals. That’s where Nomad Content Studio comes in. They’re the team behind dealers like Paragon Honda, Benzs & Bowties, and EV Auto. Nomad trains your videographer, guides what to film, then edits and posts across every platform for you. Want your dealership to be next? Head to http://www.trynomad.co Need help finding top automotive talent? Get started here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Interested in being considered as a guest on the podcast? Add your name here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Suismu⁠⁠⁠⁠⁠⁠ Topics: 00:07 Competing in bigger markets 01:43 How do disasters impact dealerships? 04:09 What inspired Apple Tree? 06:11 Richard Lupo's role at the dealership 07:21 Best growth strategies for dealers today 10:10 How to train technicians effectively 21:55 Biggest auto industry challenges? 34:54 Used car reconditioning standards? 37:58 AI's future in dealerships? Check out Car Dealership Guy’s stuff:

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