One of the barriers in a consulting firm is having every form of competition and figuring out how to reinvent yourself to stand out from the crowd. Having the mindset of reinventing yourself plays an integral role when you are a solo consultant because it helps you provide different types of value to clients. President and Managing Director of North Highland, Alex Bombeck, has always believed that retooling and reskilling himself is an effective way to build relationships. He shares how he got into the media advertising space and how he operates his business from the perspective of his clients.

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Retooling Your Skills for Consulting in Media Advertising with Alex Bombeck: Podcast #37