Brand Identity is the strongest tool of a business. The world functions on good impact and the power of consumers. Global markets are becoming more consumer-centric and brands are tailoring their products according to consumer demands. In a highly competitive situation like this, standing out uniquely makes a brand relevant and desirable for the consumers.
Today on TBCY we have with us a marketing guru and professional who has spent quite some years building brands and market strategies. We are pleased to welcome Atul Raja on the podcast.
About Atul:
Atul is the EVP Global Marketing of the Wadhwani Foundation. He has been awarded for his marketing initiative several times.
About Wadhwani Foundation:
Atul talks about his venture and the efforts that he has put in making it relevant over the decades.
The Brand Called You