Secure Ventures with Kyle McNulty
Live from CVF 2023: Marcos Torres, CFO of Huntress Labs
Jan 2, 2024
In this podcast, Marcos Torres, CFO of Huntress Labs, discusses the company's focus on providing managed EDR services for SMBs. They explore the evolution of the business model to SaaS, the challenges of scaling ventures, and the unique staffing approach at Huntress Labs. The conversation also delves into the differences in influencing company strategy between startups and large corporations, emphasizing the opportunities for experimentation in early-stage companies.
39:06
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Quick takeaways
- Establishing fundamental financial metrics is crucial for strategic decision-making and growth at Huntress Labs.
- Adapting go-to-market strategies and understanding different sales channels enabled Huntress Labs to expand its customer base and sales approach.
Deep dives
Building a Strong Foundation: Understanding Customer Segments and Financial Metrics
An important initial focus at Huntress for the speaker was on establishing a solid foundation by understanding who their customers are and why they are buying the product. This involved setting up fundamental financial metrics, such as reporting clear numbers consistently to raise capital and ensure compliance. By gaining clarity on revenue streams, contract types, and metrics like churn rate, Huntress could lay the groundwork for strategic decision-making and future growth.
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