Building a Strong Foundation: Understanding Customer Segments and Financial Metrics

An important initial focus at Huntress for the speaker was on establishing a solid foundation by understanding who their customers are and why they are buying the product. This involved setting up fundamental financial metrics, such as reporting clear numbers consistently to raise capital and ensure compliance. By gaining clarity on revenue streams, contract types, and metrics like churn rate, Huntress could lay the groundwork for strategic decision-making and future growth.