LITerally Meet Our Season 12 Coachee (Introduction with Molly)
Oct 1, 2025
Meet Molly, a dynamic Instagram strategist juggling a 32-account agency while navigating the challenges of motherhood and business ownership. She shares her excitement and fears about coaching publicly, revealing her passion for helping local holistic practitioners. With ADHD influencing her pace and task prioritization, Molly seeks balance while aiming for more sustainable growth. Her journey promises vulnerability and inspiration, making it clear why she chose this unique coaching experience.
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Origin Story And Early Growth
- Molly started her business in 2019 three months after her dad died and leaned into social media work for local health pros.
- She scaled into a 32-account Instagram management agency while adding a group coaching offer and membership.
Repurpose To Multiply Content Value
- Molly's multi-arm model evolved organically rather than by design and now serves different client needs.
- Her agency content is repurposed into the membership to maximize output and efficiency.
Why She Niches In Holistic Health
- Molly found a north star by helping chiropractors and acupuncturists after personal positive experiences with those practitioners.
- That purpose made marketing for local holistic health feel meaningful without retraining as a clinician.
