Problem Solvers Do You Have “Founder-Market Fit”?
Jun 23, 2025
Misbah Uraizee and Farah Uraizee, co-founders of Nectar Social, share their journey from Meta to launching a bold new AI-driven platform. They discuss the critical concept of founder-market fit, emphasizing that solving problems uniquely suited to your expertise can attract clients and investors. Their insights reveal how a deep understanding of customer needs and strategic approaches led them to secure $10.6 million in seed funding without a pitch deck. Discover how they navigate challenges in the fast-evolving AI landscape and enhance social engagement.
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Founder-Market Fit Is Crucial
- Identify problems a founder is uniquely suited to solve for founder-market fit.
- Misbah and Farah leveraged their Meta experience to spot opportunity in social community scaling challenges.
AI Accelerates But Doesn't Change Problems
- The underlying customer problems stay constant even as AI technology changes.
- AI provides new tools, but brands still need to scale authentic social engagement and understand their audiences.
Build First, Then Show
- Build a solid, mature product before pitching to customers or investors.
- Use smaller adjacent solutions to build trust and relationships with early clients.
