Understanding Customer Needs for Effective Solutions

In a space evolving as fast as AI, how do you build something that stays relevant? According to Misbah and Farah Uraizee, co-founders of Nectar Social, the answer starts with founder-market fit. Solve the problem that you are uniquely suited to solve. In this episode, they share how that clarity helped them land early clients, raise a full seed round without even using a pitch deck, and introduce a bold new solution to the marketplace.

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