Write • Build • Scale This Substack Creator Makes $100k / Year With His Newsletter… Here’s How.
Sep 22, 2025
Ollie Forsyth, the creator of the highly successful NEW ECONOMIES newsletter with over 75,000 subscribers, shares his expertise on monetizing newsletters. He reveals how he attracted his first 100 paid subscribers and the importance of pricing strategies. Ollie discusses the balance between subscriptions and sponsorships, while providing a 90-day blueprint for generating $100k a year. He also emphasizes building a community and leveraging recommendations for growth, along with ways to future-proof newsletters in an AI-driven landscape.
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Enable Paid Subscribers From Day One
- Turn on paid subscriptions immediately to test willingness to pay and get early traction.
- Price it reasonably and iterate once you have initial subscribers.
How New Economies Began And Monetized
- Ollie launched New Economies from his venture capital background to map tech trends.
- He turned on paid subscribers quickly and then accepted early sponsors while learning to be selective.
Offer Unique Paid Value
- Make paid content uniquely valuable compared with your free posts to justify the price.
- Protect assets only you can offer, like original data or exclusive formats.