We Study Billionaires - The Investor’s Podcast Network

TIP392: Frameworks for Building Billion Dollar Brands w/ Kat Cole

Oct 31, 2021

Trey Lockerbie chats with Kat Cole, former President and COO of Focus Brands, known for her impressive turnaround at Cinnabon during the recession. She shares her remarkable journey from waitress to VP, emphasizing personal initiative and hands-on experience in the food industry. They dive into the importance of community in brand building and how brands can create emotional connections with consumers. Kat also discusses innovative strategies for evolving brand identity and the impact of NFTs in fostering community and engagement.

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ANECDOTE

VP at 26

Kat Cole became VP at Hooters by age 26.
She started as a hostess at 17, waitress at 18, and opened franchises at 19.

ANECDOTE

Multiple Roles, Strong Drive

Kat Cole worked multiple roles at Hooters, even cooking when needed.
Her drive stemmed from curiosity, helpfulness, and a need for self-reliance.

INSIGHT

Drive for Independence

Kat Cole's drive wasn't tied to money but a desire for independence.
She viewed learning as currency and saw different experiences as progress.

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