Beyond Products: The Emotional Connection in Branding

This chapter explores how brands create emotional connections with consumers beyond just selling products. It discusses the evolution of brand identity and community engagement in response to modern technologies, emphasizing the importance of loyalty and cultural ties in building successful billion-dollar brands.

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Trey Lockerbie chats with Kat Cole, former President and COO of Focus Brands, a portfolio company with household names like Cinnabon, Carvel, Jamba, Auntie Anne's, Schlotzsky’s, and more. They explore the power of brands and how it fuels billion-dollar enterprises. Focus Brands as a whole generates around $5B in revenue per year and Kat takes a deep dive into how these brands came to prominence.

IN THIS EPISODE, YOU’LL LEARN:

02:09 - Kat’s rise from being a Hooters waitress at age 18 to being a VP of Hooters by age 26.
22:21 - What it was like to be placed at the helm of Cinnabon during the great recession and how she pulled off a miraculous turnaround.
26:40 - Operating principles that can be applied to any business.
41:21 - The importance of community while building a brand and so much more!

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

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