My Amazon Guy PPC AMA with Sponsored Profit Darrell Paterson
Feb 9, 2022
01:09:03
Darrell is co-founder of Sponsored Profit, an official Amazon Advertising Partner. A former Aircraft Engineer in the Royal Navy, Darrell sold over $3M in physical products on Amazon before focusing on Amazon PPC full-time with Sponsored Profit. Since then, he has generated over $70M in sales for clients.
00:00 PPC AMA with Sponsored Profit Darrell Paterson
09:58 Introduction of guest: Darrell Paterson
11:14 Should you bid on both the singular and plural versions of the KW
15:33 Was it better to have a single KW or bid on all the variations
16:07 I'm selling a product that customers are searching for in Korea but can't target those Korean words in PPC
18:23 How many KWs would you say maximum you put in a campaign on an average
18:50 Is broad or phrase targeting effective in ranking? If I want to rank for KW, should I target with exact match only or both exact and broad
21:40 Does broad match cover misspelling and synonymous words
22:19 What are the top things to look for in the search terms report when optimizing a campaign
23:23 With KW discovery the human touch still wins out
24:05 I'm moving a client's ASIN to a new account for advertising. A previous well-performing target is not getting any impressions in the new account but it is getting impressions on other targets
25:30 Since PPC cuts into margins, what's an ideal amount of PPC to run w/o plummeting margins. How to calculate daily PPC spend
26:50 In my search term report, I see one-click w/ six orders
27:52 If launching a new seasonal product w/ around 30days of season left, would you spend your most of budget on the main KW to rank or spend on multiple relevant KW and check where to go w/ the results
28:55 I have 8 videos created for my product. How would you go to A/B test them in SB ads
31:25 Do you use the brand metrics modules
34:54 Can product research and audience segmentation help us in determining how KW help us like which KW type use exact broad phrase
36:11 How would you determine when to turn off a KW or negate it
37:46 When choosing the Korean KW and clicking the add KW key, it doesn't work
39:04 Does 1 KW on 2 campaigns bid against each other? If yes, then what about targeting KWs from auto to manual campaigns
40:59 When is it justified to turn off a campaign? I have an exact match targeting my most important KW, each KW has 15+ clicks, but not a single sale, yet these KWs I got sales on in broad match
43:20 Can I make something like e-Book like present w/ my product and put that in my listing to make my offer better
44:35 Is this the best campaign structure: Campaign 1 - 1 Ad group w/ 1 ASIN - targeting all same match type KWs OR Campaign - 1 broad KW Ad group and 1 phrase KW Ad group
48:09 If I have a product w/ 150-200k revenue a year, for how much money I can sell that product
50:05 Is there a way to control Rest of the Search placement? AMZ allows us to control TOS and PP placements
51:57 What do we do when PPC spend only not getting sales
54:42 Is there ar report that will show you the number of clicks Ad placement
55:35 What would be my product placement when a product targeting campaign is divided into TOS and PP w/ 900% placement
58:03 Keyword Cannibalization
1:01:30 What's your strategy for Product Launch on PPC
1:01:49 When you get a new client onboard w/ 100s of SKUs, how do you decide w/c set of SKUs to focus on? 80:20 or something else
1:02:25 How often do you download Search Term Analysis and take the actions from it
1:02:58 How often do you download bulk and take actions (like targets w/ high ACOS, high clicks w/ no sales, low CTR)
1:03:18 Can I use ASIN targeting while my goal is awareness
00:00 PPC AMA with Sponsored Profit Darrell Paterson
09:58 Introduction of guest: Darrell Paterson
11:14 Should you bid on both the singular and plural versions of the KW
15:33 Was it better to have a single KW or bid on all the variations
16:07 I'm selling a product that customers are searching for in Korea but can't target those Korean words in PPC
18:23 How many KWs would you say maximum you put in a campaign on an average
18:50 Is broad or phrase targeting effective in ranking? If I want to rank for KW, should I target with exact match only or both exact and broad
21:40 Does broad match cover misspelling and synonymous words
22:19 What are the top things to look for in the search terms report when optimizing a campaign
23:23 With KW discovery the human touch still wins out
24:05 I'm moving a client's ASIN to a new account for advertising. A previous well-performing target is not getting any impressions in the new account but it is getting impressions on other targets
25:30 Since PPC cuts into margins, what's an ideal amount of PPC to run w/o plummeting margins. How to calculate daily PPC spend
26:50 In my search term report, I see one-click w/ six orders
27:52 If launching a new seasonal product w/ around 30days of season left, would you spend your most of budget on the main KW to rank or spend on multiple relevant KW and check where to go w/ the results
28:55 I have 8 videos created for my product. How would you go to A/B test them in SB ads
31:25 Do you use the brand metrics modules
34:54 Can product research and audience segmentation help us in determining how KW help us like which KW type use exact broad phrase
36:11 How would you determine when to turn off a KW or negate it
37:46 When choosing the Korean KW and clicking the add KW key, it doesn't work
39:04 Does 1 KW on 2 campaigns bid against each other? If yes, then what about targeting KWs from auto to manual campaigns
40:59 When is it justified to turn off a campaign? I have an exact match targeting my most important KW, each KW has 15+ clicks, but not a single sale, yet these KWs I got sales on in broad match
43:20 Can I make something like e-Book like present w/ my product and put that in my listing to make my offer better
44:35 Is this the best campaign structure: Campaign 1 - 1 Ad group w/ 1 ASIN - targeting all same match type KWs OR Campaign - 1 broad KW Ad group and 1 phrase KW Ad group
48:09 If I have a product w/ 150-200k revenue a year, for how much money I can sell that product
50:05 Is there a way to control Rest of the Search placement? AMZ allows us to control TOS and PP placements
51:57 What do we do when PPC spend only not getting sales
54:42 Is there ar report that will show you the number of clicks Ad placement
55:35 What would be my product placement when a product targeting campaign is divided into TOS and PP w/ 900% placement
58:03 Keyword Cannibalization
1:01:30 What's your strategy for Product Launch on PPC
1:01:49 When you get a new client onboard w/ 100s of SKUs, how do you decide w/c set of SKUs to focus on? 80:20 or something else
1:02:25 How often do you download Search Term Analysis and take the actions from it
1:02:58 How often do you download bulk and take actions (like targets w/ high ACOS, high clicks w/ no sales, low CTR)
1:03:18 Can I use ASIN targeting while my goal is awareness