The Daily Amazon’s Most Beloved Features May Turn Out to Be Illegal
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Oct 2, 2023 Karen Weise, a technology correspondent for The New York Times, delves into a groundbreaking antitrust lawsuit against Amazon. She explains why features beloved by consumers, like the 'buy now' button and Prime shipping, may be illegal. The discussion highlights Amazon's market tactics and the implications this has for independent sellers, who struggle under the platform's dominance. Weise also reveals the paradox of how consumer convenience can impact seller challenges, questioning what this means for future shopping habits.
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Amazon's Anti-Competitive Tactics
- Amazon allegedly uses manipulative tactics like the "Buy Now" button to maintain its market dominance.
- These tactics stifle competition and limit consumer choices.
Vitacup Example
- Vitacup, a coffee pod company, offered a discount on another website, and Amazon retaliated.
- Amazon removed their "Buy Now" button, causing Vitacup's Amazon sales to plummet.
Amazon Prime's Coercive Tactics
- Amazon Prime's fast shipping is another alleged tactic used to coerce sellers.
- Sellers are forced to use Amazon's logistics or lose Prime eligibility and sales.