EP 68: Social Media Marketing in Just a Few Hours a Week with Strategist, Andréa Jones

Confession: Lately, I’ve been feeling BUSY.

 

Not exactly on-brand, right? After all, I’ve built my business on the platform of working LESS -- 20 hours per week or less, to be exact.

 

Now, don’t get me wrong… I’m still on that track. Not that I can really take credit for that; between 4 kids, homeschooling, housekeeping, a little (tiny) bit of exercise, and just trying to keep everyone fed… I never have more than about 4 hours a day to work.

 

But that doesn’t stop me from writing a longer to-do list. And then having an anxiety attack because I’m feeling overwhelmed and behind.

 

#yesimhumantoo

 

I’ve been taking steps to improve this situation -- starting with just getting real with myself about how much time I actually have available to work each day, and ruthlessly chopping down my to-do list to fit.

 

But with a marketing-centric, digital content business like I run, there’s only so much I can delegate, outsource, and automate. At the end of the day, it’s my face on everything and I have to show up to talk to the camera, record the courses, and write the words.

 

So, when Andréa Jones was suggested as a potential guest on the show, I jumped at the chance to talk to her!

 

Andréa is a social media strategist who specializes in how to get results with less effort – girl after my own heart! – and the host of the Savvy Social Podcast.

 

I invited her onto the show because, not only is she an expert at using social media strategies to grow online business and impact the world, but she does so with a focus on simple strategies that give the biggest results with the least effort

 

She has some really counter-intuitive strategies… including posting LESS for more impact.

 

Listen to the full episode to hear:

• What's the first thing an online business owner should consider when it comes to creating a simple, yet effective social media strategy
• The best tips for creating a social media strategy that gets the biggest "bang for your buck"
• Some common roadblocks to creating share-worthy social media content
• And what to do if you truly don't enjoy creating content for social media (but you know you need to in order to grow your business).

 

Learn more about Andréa Jones:

• OnlineDrea
• Savvy Social Podcast
• Instagram @onlinedrea
• Facebook @onlinedrea
• Twitter @onlinedrea

 

Learn more about Gillian:

• Join Startup Society (promo code: earnmore)
• Profit Planning Challenge
• Get in touch!