The Marketing Millennials

252 - B2B Content Marketing w/Tracey Wallace | Marketing Island

Apr 30, 2024

Learn from Tracey Wallace, Director of Content for Klaviyo, about boosting content marketing game, revamping webinars, creating resonant content, and repurposing effectively. Discover the power of evergreen video content, aligning goals strategically, and underrated content tips. Are webinars your secret weapon? Yes, yes, and YES.

25:10

Episode guests

Tracey Wallace

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Adapt and test different content marketing strategies to uncover new opportunities for success.

Measure KPIs based on company size and goals, focusing on revenue for startups and integrated marketing metrics for larger companies.

Deep dives

Flexibility in Content Marketing Strategies

Being flexible in content marketing strategies is crucial as there are no rigid rules in content marketing. Adapting and testing different approaches can lead to uncovering new opportunities for success. Sticking too strictly to a single strategy without data-driven reasons may limit growth potential.

Introduction

4min

Optimizing Content Marketing Strategies

7min

Strategies for Content Ideation and Inspiration

2min

Optimizing Content Distribution for Different Platforms

6min

Strategies in Content Marketing

5min

If content makes the world go round, then meet the woman who keeps it spinning.

In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek’s Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more effectively.

Learn how to increase your speed-to-market, resonate with your audience, and repurpose with more purpose. Tracey reveals her insights on the power of a good webinar and unleashes her juiciest takes on evergreen content, the most effective types of content, and the rookie mistakes companies make when planning their content calendar.

Plus, are webinars the secret weapon your company needs to start using today?

Yes. Yes. AND YES.

00:00:30 - Content Marketing KPIs and Trends

00:02:24 - Refresh Your Content Strategy Annually

00:03:17 - Revamp Webinars for Modern Audiences

00:03:56 - Balancing Evergreen and Trending Content

00:05:04 - Creating Content that Resonates with Audiences

00:06:42 - Importance of Evergreen Video Content

00:09:08 - Repurposing Content for Search Success

00:10:14 - Aligning Content Marketing Goals Strategically

00:11:40 - Integrated Marketing in Large Organizations

00:13:19 - Creating Impactful Content as a Marketer