The Rich Webster Show

Two Paths To $500k As A Solopreneur

11 snips
Jun 18, 2025
Discover the hidden roadblocks that keep solopreneurs stuck at $100K. Explore the two paths to scale: leverage deep expertise in the expert business model or streamline operations using systems in the marketing model. Learn essential skills for each approach and how to attract clients effectively. Delve into real-life examples and uncover why generalist energy can be detrimental. Finally, hear about strategies that can elevate your solo business to new heights without the burden of a large team.
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INSIGHT

The $100K Solopreneur Wall

  • Most solopreneurs get stuck around $100K because they model their business like a job, doing both fulfillment and marketing at a high level.
  • This causes maxed out time and earnings, requiring choosing a new path to break past this barrier.
ADVICE

Scale By Increasing Price

  • For solopreneurs who hate marketing but excel at their craft, scale by increasing prices and deepening expertise.
  • Focus on fewer clients who pay more instead of many low-paying ones.
ADVICE

Be The Expert, Master Sales

  • Transition from being an order taker to an expert by diagnosing client problems and suggesting solutions.
  • Master sales and value-based pricing, linking your work to tangible business outcomes, to justify higher prices.
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