Most solopreneurs hit a wall around $100K. In this Episode, I’ll explain why.
I will walk you through the two business models every solopreneur eventually has to pick between:
1. Expert Business: Scale with PRICE (high-value, deep expertise)
2. Marketing Business: Scale with SYSTEMS (zero fulfillment, all marketing)
Here’s what I cover:
- What they each are
- Exactly how each makes money
- What skills you would need to implement them
- How you get clients with each model
- What real life examples of these businesses look like
You’ll learn:
- The hidden bottleneck keeping you stuck at $100K
- The difference between scaling with price vs scaling with systems
- The real reason you're exhausted (hint: you're running a job, not a business)
- The dangerous trap of “generalist energy”
- How to make your business feel lighter instead of heavier
- The model that took me to $500K+ with zero team
If you're a freelancer, consultant, or creator trying to break past six figures without building a massive business, this one’s for you.
When you’re ready, here are 4 ways I can help you:
🛠️ 6-Figure Solopreneur Systems (FREE COURSE)
Steal the exact systems I use to run TWO multi-six-figure solo businesses in under 20 hours a week.
https://startbuildingsystems.com/
📬 Work Less Wednesday (FREE NEWSLETTER)
My weekly email. What I’m learning, doing, and thinking about. 30k+ readers.
https://www.worklesswednesday.com
🏖 How To Work Less (PAID COURSE)
From 2012-2023, I built a design agency that made me $500k/year, working 10 hours a week. HTWL teaches you how to do it for your biz. (350+ past students. 5 stars)
https://www.learn.howtoworkless.com
🧪 Work Closely With Me (MENTORSHIP)
I advise and mentor 6-7 figure Creative Solopreneurs. If you want to work closely with me (i.e. we speak 1-2 times a week), watch this video, then let's talk:
https://learn.howtoworkless.com/lab/
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