Creator Science

#36: Matt Ragland – Becoming a full time YouTube creator after 10 years of side hustling

Dec 8, 2020
In this engaging discussion, Matt Ragland, a YouTube creator known for his insights on bullet journaling and productivity, shares his inspiring journey from side hustler to full-time creator in 2020. He recounts his time at ConvertKit and Podia, emphasizing the importance of curiosity and community in his growth. Matt reveals key strategies for content creation, audience engagement, and pricing products effectively. He also dives into the emotional challenges of leaving a stable job for creative freedom, highlighting milestones that shaped his successful path.
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ANECDOTE

Blogging Beginnings

  • Matt Ragland started creating content in 2010 with a blog on WordPress.com.
  • He set milestones, like a certain number of posts, before getting his own domain name.
ADVICE

Content Creation over Niching Down

  • Consistently create content, even if you haven't niched down yet.
  • Focus on a few topics initially, then observe what resonates with your audience and refine your focus.
ADVICE

The 10x Rule

  • Try the "10x rule": commit to creating 10 pieces of content within a chosen topic or style.
  • Evaluate engagement and personal interest after 10 attempts to see if it’s worth pursuing further.
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