Ep.56 Mikey Pearce; His Journey to Taking Plant Based to the Mainstream with Clean Kitchen

We are joined by Mikey Pearce, former YouTuber and now the Founder and CEO of Clean Kitchen. Mikey's journey to Clean Kitchen started from a personal health kick, like many of us Mikey spent the lockdown days eating healthier and focusing on a more plant-based diet, as well as getting into his fitness. Mikey ended up losing 16kg and thought that if he was enjoying a plant-based diet then surely others would too. This is what lead him to his mission to bring plant-based to the mainstream and although Mikey doesn't come from a background in food, he does have a flare for building brands, so he decided to build a plant-based brand and promote it like an artist was promoting an album. At the time plant-based wasn't looked at as cool but Mikey wanted to make it a destination, somewhere people wanted to hang out and a brand that other brands wanted to partner with for events to bring plant-based to the masses.

Although this concept sounds amazing the reality of it is challenging and the brand has accelerated at a rapid pace so we talk to Mikey about his journey to date, the highs and the lows and what is coming next.

The topics we discuss:

• Life before Clean Kitchen
• Lifestyle as a YouTuber compared to lifestyle now
• His journey to plant-based and healthier living
• Where the idea for Clean Kitchen came from
• Making an idea reality
• Bringing Verity on board and how the two complement each other
• The pace at which Clean Kitchen has grown
• Biggest Challenge
• What does the future of Clean Kitchen look like

If you haven't tried out Clean Kitchen head to their flagship restaurant in Battersea Powerstation and look out for their next one coming to Central London soon

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