IOFA with Aaron Starkman
Episode 5. Pancho Cassis April 16,2024
Apr 16, 2024
Global CCO of David, Pancho Cassis, discusses scary clown marketing, reactive advertising, and drinking with celebrities after award shows with host Aaron Starkman. They delve into creating a horror film ad, bold sponsorship ideas in FIFA, and navigating awkward client confessions in the advertising industry.
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Stress and Triumph of Scary Clown Campaign
- Pancho shared the intense story of creating the viral Burger King scary clown Halloween campaign in just under a month.
- The pressure and stress led him to a cathartic moment of tears after the campaign's huge success.
Keep Teams Brand-Savvy and Alert
- Make sure every team member deeply understands the client's business and brand tone to react effectively to cultural moments.
- Keep updated briefs so creatives can spot opportunities and create fast, relevant work that cuts through the noise.
Gain Client Buy-In for Reactivity
- Get clients onboard for reactive advertising with quick approvals and readiness to face risk, including legal challenges.
- Enable teams by sharing briefs that empower them to act fast on cultural moments and opportunities.