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IOFA with Aaron Starkman
Episode 5. Pancho Cassis April 16,2024
Apr 16, 2024
Global CCO of David, Pancho Cassis, discusses scary clown marketing, reactive advertising, and drinking with celebrities after award shows with host Aaron Starkman. They delve into creating a horror film ad, bold sponsorship ideas in FIFA, and navigating awkward client confessions in the advertising industry.
50:33
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Quick takeaways
- Being quick and relevant in advertising is crucial for responding to cultural moments.
- Resource constraints in smaller markets drive innovativeness and unconventional problem-solving in advertising.
Deep dives
Bringing Creativity to Life Through Fast Reactivity to Cultural Moments
The episode highlights the importance of fast reactivity to cultural moments in advertising. Pancho Casis discusses the significance of being quick and relevant in responding to real-world events or trends. He emphasizes the need for creatives to be well-versed in their client's business goals to create impactful and timely work that resonates with the audience. Pancho's anecdotes, like the Mouldy Whopper campaign's quick turnaround, underscore the value of being proactive and agile in the advertising industry.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode