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Dealcraft: Insights from Great Negotiators

John Branca I: Negotiating Michael Jackson’s Thriller

Sep 9, 2024
In this captivating discussion, music industry super-lawyer John Branca shares the incredible behind-the-scenes story of negotiating the iconic 'Thriller' music video for Michael Jackson. Discover how Branca secured ownership of Jackson's master recordings, a groundbreaking move at the time. He also reveals the tension surrounding the management of 'Thriller's' film canisters and Jackson's extraordinary request to destroy them. Delve into the complexities of balancing creativity and ethics, all while navigating the high-stakes world of music negotiations.
42:17

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • John Branca's innovative negotiation strategies, such as adding disclaimers, effectively mitigated Michael Jackson's spiritual concerns over the Thriller video, showcasing creative conflict resolution.
  • Branca's ability to recognize timing allowed him to secure ownership of Jackson's master recordings, demonstrating that patience can lead to significant negotiation success.

Deep dives

The High Stakes of Thriller Negotiations

A pivotal negotiation story revolves around John Branca and Michael Jackson's collaborative efforts in creating the music video for 'Thriller.' Branca faced significant challenges when Walter Yetnikoff, head of CBS, outright refused to finance the $1.2 million video due to its unconventional theme. Jackson, determined to make the video, tasked Branca to secure the funding despite the hurdles. This situation highlighted how negotiations can be complicated by external parties' lack of understanding or appreciation for a creative vision.

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