13min chapter

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John Branca I: Negotiating Michael Jackson’s Thriller

Dealcraft: Insights from Great Negotiators

CHAPTER

Negotiating with Legends: Michael Jackson's Master Recordings

This chapter explores the intricate negotiation strategies employed in securing rights to Michael Jackson's master recordings during the early 1980s. It highlights the delicate balance of managing expectations between Jackson and his lawyer, as well as with the powerful music licensing company. The narrative captures pivotal moments, showcasing the dynamic between Jackson, his negotiator, and the industry executives, emphasizing the challenges and ambitions within the negotiation process.

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