FITLETE Radio | A Personal Training News and Fitness Industry Q&A Show

EP#17 Trainer Spotlight Series: Meet Eric Buratty

Mar 12, 2025

In this episode, health and fitness professional Eric Buratty shares his insights on training clients aged 40-60, emphasizing preventative maintenance over aesthetic goals. He recounts a humorous story about health supplements that reveals his engaging personality. Eric discusses the importance of integrity in client relationships and how simple, ethical strategies can build lasting connections. He also addresses the challenges modern trainers face, including misinformation and the need for sustainable lifestyle changes.

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ANECDOTE

Humorous Arm Vein Map

Eric Buratty humorously used the veins on his arm to map out supplement needs for a customer at Vitamin Shoppe.
This playful approach created a memorable moment that still resonates with clients during personal and professional interactions.

ADVICE

Be a Good Person in Training

Keep client attraction and retention simple by focusing on being a good person.
Ethical conduct and genuine care are more sustainable than complex marketing or emotional hacks.

ADVICE

Simple Client Assessment Approach

Assess clients by asking what health and fitness mean to them to tailor your approach.
Focus on observing functional movement like walking, stair climbing, and bending to determine physical needs.

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We get to know Eric Buratty in this Trainer spotlight episode of FITLETE Radio.

GEORGE: Introduce yourself and tell us a little about what you do and your background.

Most people simply know me by my first and last name, Eric Buratty, and that's spelled E-R-I-C-B-U-R-A-T-T-Y. And that remains consistent across all platforms and domains, so if you were to do a Google search, and this is how people know me personally and professionally. In terms of my education history, I did graduate from Salisbury University back in 2011, and since that time, I've been heavily involved in the health and fitness world. I've written for a few online publications, I've published my own book, actually books, plural. The most recent being Make America Fit Again, and you can find that on Amazon. I believe some third party sellers also carry that, like Barnes and Noble. But my clients, my ideal clients that I work with now tend to be, I guess, more so like the 40 to 60 year old population with their age range. And they're just trying to get unstuck or trying to reverse or undo some of the stress they've accumulated on certain joint areas. Whereas when I first started out in the fitness world, I was more into the aesthetic goals. So your typical, I want to improve my body composition, that sort of thing. And if that's what people are about, that's exciting for them, that's great. But I find more excitement and I gravitate mostly towards people that are in the preventative maintenance side of things. So that is mostly along the lines of what I do when I operate out of the private studio that I train at in Gaithersburg, Maryland. And then when I also do, I travel to people's houses, and I also cater to people within recreation community centers locally.

... Full show notes available at: https://thisweek.fitletes.com

Want more Eric Buratty in your life? You can find’em here:

visit: https://about.me/ericburatty

Instagram: https://www.instagram.com/ericburatty/

Book: Make America Fit Again

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