Martha Van Berkel, CEO of Schema App, discusses managing structured data. When it comes to SEO, there are so many results that can be vague and do not paint a clear picture of SEO’s contribution to business results. However, schema performance and results enable you to directly correlate clicks and impressions from rich results to the work that you're doing. Today, Martha talks about how to better invest in and execute your schema strategy. Show Notes
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast