Big Fun Content How to Craft Your Message Before Diving into Content with Dr. Michelle Mazur
11 snips
Sep 12, 2023 In this engaging discussion, Dr. Michelle Mazur, a messaging expert and author of The Three Word Rebellion, shares her insights into effective communication. She breaks down the essence of business messaging and how it goes beyond catchy slogans. The conversation highlights the importance of simplifying messaging to enhance connections and drive sales. Dr. Mazur emphasizes the value of customer insights and how to align your message with audience needs, making the daunting task of messaging feel effortless.
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Zoom Introductions Trigger Panic
- Networking intros can induce panic and make people stumble over explaining their work.
- Deanna Seymour describes freezing and blurting "I don't, like I make graphics. I can make videos too."
Messaging Is Everything Your Business Says
- Messaging is everything your business says and should move people toward a decision.
- Dr. Michelle Mazur says each piece of content should lead people closer to working with you.
Experts Can't See Their Own Message
- Experts get lost in nuance and can't see their own message clearly.
- Dr. Michelle Mazur warns this leads to overcomplicating and failing to meet audience needs.
