How to Craft Your Message Before Diving into Content with Dr. Michelle Mazur
Big Fun Content
00:00
Harnessing the Voice of the Customer
This chapter highlights the significance of voice of customer research through client interviews, emphasizing the extraction of valuable insights from client experiences. It discusses the balance between integrating audience feedback and personal expertise in crafting effective messaging strategies. The chapter also addresses the challenges of obtaining customer feedback and the importance of fostering genuine relationships for successful marketing.
Transcript
Play full episode
