How I Built This with Guy Raz

Advice Line with Bobbi Brown of Jones Road Beauty

Sep 18, 2025
Bobbi Brown, a legendary makeup entrepreneur known for founding Bobbi Brown Cosmetics and Jones Road Beauty, shares her insights on transforming her career at 62. She dives into brand philosophy and the importance of quality and creative control. Also featured is Henry from Tannin Oral Care, who discusses his innovative mouth rinse for coffee lovers. They explore how to position health products as wellness essentials, the significance of community engagement, and strategic growth beyond local markets.
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ANECDOTE

Starting Over At 62

  • Bobbi Brown launched Jones Road at 62 after a 25-year non-compete expired and felt invigorated to start again.
  • She intentionally built the brand scrappily, avoiding big parties and heavy ad spend to stay in control.
INSIGHT

Product Quality Drives Longevity

  • Focus on making the product the best in market so customers rebuy and refer it to friends.
  • Add new products over time to keep interest while protecting core quality.
ADVICE

Use Local PR And A Scrappy Marketer

  • Use PR and local media to scale awareness from patient-to-public without ad spend.
  • Hire a resourceful junior marketer to create content and call local outlets to amplify the story.
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