#15 Making money as an automotive influencer, Cars to avoid, Empowering families and consumers, Fixing the perception of dealerships | Kelly Stumpe, The Car Mom
Jun 23, 2023
38:34
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Quick takeaways
Monetizing a media brand through merchandise, consultations, and courses.
Empowering women by connecting them with good dealership options and challenging negative perceptions.
Deep dives
Building a Massive Social Media Presence Focused on Moms
Kelly Stumpy discusses how she built a massive social media presence focused on moms and families. She shares her journey from working in a family-owned dealership to becoming a media entrepreneur.
Monetizing the Car Mom Brand
Kelly Stumpy discusses the various ways she monetizes her Car Mom brand, including selling merchandise, offering personalized consultations, and creating courses on car buying and trading.
Empowering Women Through the Car Buying Process
Kelly Stumpy emphasizes the importance of empowering women through the car buying process. She shares tips on choosing the right salesperson, forecasting future needs when choosing a family car, and understanding the car trade-in process.
The Future of the Car Buying Experience for Women
Kelly Stumpy envisions a future where women have a more positive and empowering car buying experience. She aims to continue connecting her audience with good dealership and salesperson options, while challenging the negative perceptions of the car dealership industry.