MikMak CEO Rachel Tipograph Talks Ad Spending

MikMak CEO Rachel Tipograph discusses the impact of TikTok's potential ban on advertising strategies. She highlights how brands are shifting ad spending to more stable platforms like Alphabet and Pinterest. The conversation also delves into the future of TikTok, contemplating how a new parent company might face challenges replicating its algorithm. Tipograph emphasizes the importance of adaptability in advertising as user trends continue to evolve.