MikMak CEO Rachel Tipograph Talks Ad Spending
Bloomberg Talks
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Brand Advertising Amidst Uncertainty in Social Media Platforms
This chapter analyzes the fluctuations in TikTok user engagement and brand advertising amidst recent events. It highlights the strategic pivots of Fortune 1000 brands as they redirect ad spend toward safer platforms like Alphabet and Pinterest due to concerns about TikTok's ownership and safety.
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