In this engaging conversation, Kris Snyder, a key player at Ninety and a pioneer behind Vox Mobile, shares his entrepreneurial journey. He dives into the challenges of transforming a struggling company during a recession, emphasizing the importance of community and innovative thinking. Kris reflects on the creative process behind naming 'Vox Mobile' and the significance of collaboration. He also discusses navigating capital challenges and the strategic planning needed for successful business exits, offering valuable insights for aspiring entrepreneurs.
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question_answer ANECDOTE
Carving A Business From A Division
Kris Snyder carved Vox Mobile out of MCPC in 2006, taking 15 employees and buying the assets to avoid a cold-start.
He leveraged existing credibility and customers from the parent company to launch faster.
volunteer_activism ADVICE
Avoid The Cold‑Start Trap
Do build new ventures inside or adjacent to existing businesses to avoid the cold-start problem.
Use the parent company's credibility and initial customers to gain momentum faster.
question_answer ANECDOTE
Name Born From A Running Club
Kris named Vox from a running club trick where he stared at the Magnavox logo and kept the last syllable.
He bought the VoxMobile domain the morning he decided on the name and launched the brand.
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In this episode of "The Exit is Now" podcast, host Scott Snider sits down with Kris Snyder to go back to the early days of Vox Mobile. While many know him today through Ninety, they discuss how carving out Vox from another company led to lasting growth, what it was like to build through a recession, and key lessons from his first venture-backed business.
Want to learn more? Go to: https://linktr.ee/theexitplanninginstitute
Connect with Scott: https://www.linkedin.com/in/scott-snider-epi/
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Scott Snider is the President of the Exit Planning Institute (EPI) and the Operating Partner of Snider Premier Growth, a small family investment company. At EPI, Scott is responsible for the strategic direction of the organization along with overseeing the company’s operations and chapter development. Since joining EPI, Scott has expanded the organization regionally, nationally, and globally, providing a transformational educational experience to advisors from all specialties across the globe.
Scott Snider is a nationally recognized industry leader, growth specialist, and lifetime entrepreneur. Two of Snider’s biggest talents: market penetration and rapid growth strategies. As the operational and strategic leader of EPI, Snider thrives on helping advisors learn how to educate clients, achieve market distinction, and deliver real results.
Exit Is Now - Plan Accordingly With Scott Snider