

Turn Conference Season Into Career Gold | Accounting Influencers
Break down the strategy behind smart networking, brand building, and true ROI at live events.
Accounting Influencers
with Rob Brown
Do you really know how to work a conference?
Sure, you’ve been to plenty—shook hands, sat through sessions, grabbed some swag. But in an era when time, travel, and training budgets are tight, attending a conference without a strategy can cost you more than just money. It can cost you momentum.
In the latest episode of the Accounting Influencers Podcast, host Rob Brown issues a wake-up call for accounting professionals: Conferences are back, and they’re your best opportunity this year to build real influence—if you know how to do it right.
“Are you prepared to waste time, money, and opportunities? Or are you ready to maximize every ounce of value?” he challenges listeners.
Brown cites a powerful stat. He says 76% of professionals believe in-person conferences offer better networking than virtual ones. But despite that, most attendees fail to capitalize on what’s right in front of them.