Salesforce & IBM: Revolutionizing Experiences with Generative AI
Nov 28, 2023
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Smart Talks with IBM hosts Susan Emerson, SVP of AI at Salesforce, and Matthew Candy, Global Managing Partner of Generative AI at IBM Consulting. They discuss the evolving relationship between IBM and Salesforce, the potential of generative AI in enhancing customer experiences, and how AI simplifies everyday tasks. The podcast also delves into the use of generative AI in travel planning, ecosystem partnerships, and the future advancements of this technology.
AI-powered tools can simplify everyday tasks, improving overall consumer experience.
Generative AI can enhance customer service, sales processes, and employee workflows, resulting in better business outcomes and customer experiences.
Deep dives
The Power of Collaboration in Generative AI
The podcast episode highlights the collaboration between IBM and Salesforce in the field of generative AI. Both companies have been working together for over two decades and have recently launched a new collaborative effort in generative AI. The focus is on helping clients embrace this technology and drive transformation in their enterprises. The collaboration aims to leverage the power of generative AI to improve customer service and enhance client interactions.
The Impact of AI on Consumers
AI has already started to transform consumers' daily experiences. For example, AI-powered tools can provide quick and accurate information, such as translating signs or recommending hiking trails. The ability of AI to simplify and streamline everyday tasks has become increasingly evident. It has the potential to make interactions with technology more frictionless and convenient, ultimately improving the overall consumer experience.
AI and Automation in the Workforce
AI and automation have a significant impact on the workforce, improving efficiency and productivity. By incorporating generative AI and predictive capabilities, companies can enhance customer service, sales processes, and employee workflows. AI can provide personalized recommendations, predict customer behavior, and automate repetitive tasks. This not only frees up employees' time for more valuable work but also results in better business outcomes and customer experiences.
Scaling Generative AI and Considerations for Businesses
Scaling generative AI requires effective governance and considerations of ethical implications. Organizations need to establish frameworks for managing bias, fairness, and model drift. They also need to prioritize data quality, security, and regulatory compliance. Furthermore, the partnership between IBM and Salesforce plays a crucial role in scaling generative AI. The collaboration helps clients adopt generative AI capabilities and integrate them across different enterprise processes, improving organizational performance and outcomes.
The capabilities of artificial intelligence are increasing at a breakneck speed. Companies must leverage generative AI to transform everyday customer and employee experiences. In this episode of Smart Talks with IBM, Jacob Goldstein sits down with Susan Emerson, Senior Vice President of Product: AI, Analytics & Data at Salesforce & Matthew Candy, Global Managing Partner of Generative AI at IBM Consulting.
They chat about the latest evolution of the two tech innovators’ decades-long relationship, explore the opportunity AI presents for customer experiences, and break down how better experiences will remove friction for all.