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The Hustle Daily Show
The billion-dollar Halloween industry
Oct 20, 2023
Learn about the billion-dollar Halloween industry and the significant spending on costumes and decorations. Explore the rise of Halloween as an adult holiday and the expectation for creativity in celebrations. Discover the popularity of Halloween costumes and decorations, including the trendiest costumes and the impact of the actor's guild strike on costume choices in Los Angeles. Hear the hosts' discussion on their previous Halloween costume choices and their plans for this year's costume.
10:40
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Quick takeaways
- Halloween has become the second biggest holiday in American spending, with an estimated $12.2 billion spent on various expenses including candy, decorations, and costumes.
- Halloween offers an opportunity for novelty, creativity, and self-expression, with individuals constantly challenging themselves to come up with unique costumes and stand out.
Deep dives
Halloween Spending Keeps Growing
Halloween has become the second biggest holiday in terms of American spending, with projections estimating $12.2 billion spent on the holiday this year, surpassing the previous year's record of $10.6 billion. The money spent on Halloween goes towards various expenses, including $3.6 billion on candy, $3.9 billion on decorations, and $4.1 billion on costumes. The growth of Halloween as a major holiday can be attributed to the shift from being primarily for kids to becoming a holiday for adults to party and show off creative costumes. Luxury retailers like Pottery Barn and Williams Sonoma now offer high-quality Halloween-themed products, catering to those with a year-round interest in the holiday.
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