The billion-dollar Halloween industry
The Hustle Daily Show
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The Rise of Halloween Spending and the Expectation for Creativity
This chapter discusses the increasing expenditure on Halloween in the US, reaching $12.2 billion this year. It explores how the money is allocated to candy, decorations, and costumes, while also highlighting the growing trend of Halloween as an adult holiday and the comparison to other festivities. Personal anecdotes about extravagant Halloween parties and the expectation for novelty and creativity in celebrations conclude the chapter.
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