Coronavirus Town Hall for Gym Owners No. 3 With Chris Cooper

NOTE: ALL DATA ACCURATE AS OF TIME OF RECORDING ON MARCH 20, 2020.

Gyms across the world have been forced to close their doors during the coronavirus pandemic, and business owners are scared. The good news is that we're in communication with Two-Brain gyms from all around the world, and we're getting data and experience live from the trenches to help gyms survive.

In this live town hall for gym owners, recorded on March 20, Chris Cooper outlines what gym owners need to do in the next 10, 60 and 90 days to retain clients and preserve cashflow.

He also shares best practices for online training, how to ask your landlord for a break and resources for small businesses.

Links:

Gym Owners United
Free Tools
Book a Free Call

Contact:

chris@twobrainbusiness.com

Timeline:

4:00 – Plan to close (if you’re not already).

6:25 – Pivoting to online training.

8:21 – Customization vs. personalization. 

11:11 – Focus on what your clients need right now.

14:08 – Data on the digital group-class experience.

16:43 – Your 10-day priority: Retention.

19:30 – Attracting new clients with online training.

23:08 – Why you shouldn’t give discounts—even now.

28:14 – Skip the park workouts.

31:20 – What to say to your landlord.

34:16 – How to market online programs to existing and former clients.

38:02 – What to pay staff.

41:10 – Preserving cash flow. 

45:07 – Why you need to call each and every client.

46:36 – Kids Zoom classes.

52:36 – Make sure your systems are nailed down before you advertise online training to the public.

53:13 – Expenses: Increase ROI.

55:14 – Cash-flow resources.

58:40 – Keep in touch with members who cancel. 

01:00:42 – Supplements for quick cash.

01:05:33 – Digital training is more than a BandAid; it’s the future.