Free Marketing: How Firstbase Generated 80M Twitter Impressions That Led To Mega Customers and Financing From a16z

[00:14] An introduction to today’s guest Chris Herd, CEO and founder of Firstbase.

[01:09] Some of Firstbase’s marquee clients.

[02:04] Chris’s background and what makes him different from other founders.

[02:59] How the challenges he faced having a remote team led him to found Firstbase.

[03:59] How Firstbase is making money.

[04:34] How quickly the company has grown and how much money it has raised.

[05:20] Some of the core challenges they faced scaling the company.

[06:13] The role of Twitter in building distribution.

[07:54] How Chris achieved 80 million impressions through his tweets in the last year.

[08:54] Chris’s advice on how to market your business through Twitter.

[09:51] How Twitter has benefited Firstbase.

[11:21] What Chris’s cadence is like on Twitter and the role of spontaneity.

[12:28] The two most important data points to Chris and what they say about the future of work.

[14:25] The role of in-person connection in the remote work playbook post-pandemic.

[15:51] How Chris is recruiting the best people right now through Twitter and Flocknet.

[18:09] Practical remote work advice that most people wouldn’t know about.

[19:08] Companies that are doing remote work really well.

[20:12] Remote work playbooks available online.

[20:56] A business tool Chris’s recommends: Figma.

[21:38] Insight into the size of Chris’s sales team and thoughts on whether or not they should be co-located.

[22:47] Chris’s must-read book: No Rules Rules.

[23:35] The most compelling thing that he’s watched, read or listened to: Loki.

[23:55] How to get in contact with Chris.