Masters of Scale Rapid Response: Confronting Elon Musk, w/ADL’s Jonathan Greenblatt
Sep 29, 2023
Jonathan Greenblatt, CEO of the Anti-Defamation League and a prominent advocate against hate, shares his firsthand experiences confronting Elon Musk. He discusses the critical role of business leaders in fostering hope amid rising intolerance. Greenblatt emphasizes the need for constructive dialogue over cancel culture and explains the challenges of tackling hate speech in the digital realm. He also explores the changing expectations of CEOs in addressing social issues and advocates for active participation in conflict to promote inclusivity and community advocacy.
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Unexpected Conflict
- Jonathan Greenblatt, ADL CEO, expressed surprise at Elon Musk's lawsuit threat after positive dialogues with Musk and Linda Yaccarino.
- Musk's engagement amplified a white supremacist hashtag, escalating the situation.
Pre-existing Tensions
- The ADL's critique of Musk's Twitter management and their involvement in a coalition urging advertisers to pause spending predates the conflict.
- However, the ADL maintains they did not directly pressure advertisers.
Freedom of Speech vs. Reach
- Greenblatt emphasizes the principle of "freedom of speech, not freedom of reach," highlighting the issue of amplifying hate speech.
- He questions Musk's focus on ADL among other groups involved in the advertiser coalition.