EP. 134 - RETHINKING ABM: Mason Cosby’s Game-Changing Approach to Growth 🚀

In this special episode of Scrappy ABM, host Mason Cosby shares a rerelease of his guest appearance on The B2B Growth Blueprint podcast, hosted by Mark Osborne. Mason dives into his "scrappy" approach to account-based marketing (ABM) and explains why it’s more effective than traditional methods.

Best Moments:

(00:32) Introduction to the episode as a rerelease from another podcast

(01:39) Overview of Mason Cosby's background and expertise

(02:11) Definition of account-based marketing (ABM) and related terms

(06:28) Importance of identifying the best-fit customers for ABM

(11:49) Strategies for defining target accounts in ABM

(21:49) What makes "scrappy" ABM different from other approaches

(26:02) The importance of focusing on people, process, and then technology

(29:14) Future plans for Scrappy ABM, including free educational content

Check out The B2B Growth Blueprint: Listen on Apple Podcasts