HUNGRY. PerfectTed founders: 11 Totally New Brand Building Principles - from Garage to Sainsbury’s, Waitrose, Tesco, ASDA in 18 months
How is this possible?
What’s in the energy? Who does that?
How?
Whaaaaaaa?
What are they on?
This is f*cking INSANE
PerfectTed have astounded me since day one.
Teddie and Marrissa ripped up the “challenger brand play book” with brash boldness, courage and naive intelligence.
PerfectTed’s meteoric rise is CRAZY - they’ve achieved in 1 year what most would dream of in 10 years
🍵 Won Sainsbury’s, Waitrose, Tesco, M&S, Joe and The Juice
🍵 Holland and Barrett, Planet Organic Blank Street Coffee,
🍵 Investment by Steven Bartlett, famous feature on Dragon’s Den
🍵 Patnership with The Hardest Geezer - helping him run across the length of Africa race
🍵 Scaled the team to +8 employees
When I got to the office, I can’t lie, there was this big voluptuous wallop of infection energy.
The PerfectTed team GRAFT.
We finished the pod at 8.30pm. The whole team still in the office grafting away.
Teddie and Marissa are onto a special something.
Wanna know that special something?
Monday 8am
ON THE MENU:
- Why Teddie and Marissa have a daily writing practice and maybe you should too: Writing is Thinking. Clear Writing = Clear Thinking = Clear Leadership.
- The Hardest Geezer Partnership Genius to Drive New Shoppers to the Tesco Meal Deal: Unlock a New Male Fitness Shopper in a Predominately Female Category
- The “1% Friday Team Lunch” to Transform Your Brand and Level Up Your Team
- How to Separate Yourself from your Brand "I am not Teddie founder of PerfectTed". I am Teddie and work for PerfectTed (this one really helped me)
- Rory Sutherland’s "Framing + Perceived Value". Matcha is the input, NOT the OUTPUT. Matcha may be niche, but “Healthy Energy” is not niche. Focus on Output> Input
- Why You Must Increase Your Surface Area - “it doesn't get easier the challenges get different”
- Why Challenger Brands must GO BEYOND Rate of Sale (this is f*cking gold). What are your Retailers Dreams + how to spread unique customer love
- Steven Bartlett’s ONE Vital Brand Building Lesson for FMCG Brands - “Bring people places they couldn't usually see”. We’re moving from Love Island showbiz to Entrepreneur Entertainment Industry
- The Danger of Becoming Numb To Your Brand: “Fear knocked, faith opened, no one was there”
- Why High Vulnerability Cultures = High Creative Cultures. Professional Vulnerability and Fun is a Superpower
🤝 Let's Connect!
►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)