Mike Schultz, co-author of Insight Selling: Surprising Research on What Sales Winners Do Differently and President of The Rain Group joins us this week to discuss authentic selling. Based on research data, Mike shares the importance of bringing real ideas to table to provide true value to buyers. You'll be challenged to bring meaning to your sales conversations and to shift your mindset to an advanced consultative selling model. You'll also hear some interesting research data that will challenge your assumptions about what buyers think.