How to Build a Customer Lifecycle with Saumil Mehta

Saumil Mehta leads Square’s Square Point of Sale and CRM business unit. His responsibilities include overall ownership and organizational management across multiple functional disciplines, including Product, Engineering, and Design.

Top 3 Value Bombs:

1. Success The Square's mission is to democratize access and participation in the economy for traditional or underserved audiences.

2. As entrepreneurs, you can now use the most robust tools available to design an exceptional customer life cycle that helps your brand be omnichannel friendly.

3. It is not too early to get started today to produce outstanding customer experiences and brand advocates.

Visit for more information on how to start, run, and grow your business - Square's Business Resource Center

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