The Deal with Alex Rodriguez and Jason Kelly What Sports Teams Can Learn from Tiktok Star Josh Richards
9 snips
Feb 6, 2025 Josh Richards is a social media influencer, entrepreneur, and co-host of the BFFs podcast, known for his savvy in the digital landscape. He shares how he cracked TikTok's algorithm to build his brand and the value of creating relatable content. Richards emphasizes that sports teams should learn from his strategies to engage with Gen Z effectively. He also discusses his partnerships with big names like Dave Portnoy, highlighting the importance of authenticity and personality in both sports and social media marketing.
AI Snips
Chapters
Transcript
Episode notes
BFFs Origin
- Josh Richards's Barstool Sports podcast, BFFs, originated from a diss track he made.
- This caught Dave Portnoy's attention, leading to a live stream and eventually a Snapchat show offer.
Early Hustle
- Josh Richards always felt destined for fame, exploring various career paths before social media.
- His sister introduced him to Musically (now TikTok), where he quickly saw entrepreneurial potential.
Tour Revelation
- Josh Richards realized social media's potential after a tour revealed a real audience.
- Being cheated out of tour money motivated him to create a management company for creators.