Intelligence Squared How I Disrupted an Industry, with CEO of Starling Bank Anne Boden
Sep 28, 2021
Anne Boden, CEO and founder of Starling Bank, shares her inspiring journey of disrupting the banking industry. She discusses breaking through corporate bureaucracy and navigating skepticism in launching a digital-only bank. Boden reflects on the challenges of entrepreneurship and the dynamics of networking, even touching on the intense pressures of startup life after a pivotal resignation in her team. Through resilience and humor, she recounts her experience leading a transformative banking movement, emphasizing the importance of innovation to meet evolving customer needs.
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Early struggles
- Anne Boden initially struggled to gain support for Starling Bank, facing skepticism from potential investors.
- She persevered, working from temporary offices and continually pitching her vision until gaining momentum.
Naming Starling Bank
- Naming Starling Bank was a challenge, with "Carrot Bank" briefly considered.
- Anne Boden ultimately chose "Starling" after a gregarious bird known for teamwork and invading territories.
Execution over idea
- Focus on execution, not just the idea. Many successful companies weren't the first with their idea.
