How I Disrupted an Industry, with CEO of Starling Bank Anne Boden
Intelligence Squared
00:00
Revolutionizing Banking: A New Era
This chapter explores the journey of a digital-only bank founded in 2014, aimed at delivering customer-centric solutions amidst frustrations with traditional banking. It highlights the challenges faced by the bank's founder transitioning from a corporate career to entrepreneurship, including brand naming and regulatory hurdles. The discussion emphasizes the need for innovation and agility in banking, especially in light of evolving customer demands during the COVID-19 pandemic.
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