Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! Why is Reddit Disappearing from Google? The Truth Will Surprise You
Jan 17, 2025
Thomas Smith, an industry analyst and content strategist, joins the discussion about Reddit's alarming decline in Google search rankings, noting a shocking 18% drop in visibility. They explore the potential impacts of AI on user-generated content and discuss TikTok's looming ban, highlighting concerns for creators. The conversation also touches on Google’s shrinking market share and the rise of rivals like Bing, raising questions about the future of digital marketing and audience engagement. Unique niche sites like Flight Memory and Trader Joe's reviews are showcased as innovative online business strategies.
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Reddit's Decline
- Reddit's visibility dropped significantly after months of growth.
- This might indicate Google's changing approach to User-Generated Content (UGC).
Reddit's Ranking Drop
- Reddit dropped from the third to fourth most visible domain worldwide.
- They experienced an 18% visibility drop in just one week, according to Lily Ray.
AI Overviews and Reddit
- Reddit's drop is possibly due to Google prioritizing AI overviews.
- This could indicate Google leveraging licensed Reddit data to power its AI.