Let's talk about food. Despite all the diet and nutrition content I consistently and freely generate, Julie and I are still inundated daily with inquiries like:

So what exactly do you guys eat?

How can I get my kids to make healthier choices?

Is it possible to eat healthy on a budget?

How can I overcome my cravings for unhealthy foods?

And of course…Where do you get your protein?

It's questions like these that led to an epiphany: I think it's time for the next book.

A cookbook.

However, there is is no shortage of amazing plant-based cookbooks already available. What could Julie and I possibly bring to this conversation that hasn't already been said?

After pouring through all the cookbooks at our local Barnes & Noble, we made a rather shocking discovery — not a single plant-based cookbook seemed to speak directly to the primary concerns of the typical modern family.

So we started to think about how we could fill this gap by providing real, tangible guidance for the soccer moms and softball playing dads with young kids just looking to live a little healthier. Normal people searching for a simple, solid roadmap to make better choices at the market and in the kitchen. A book that would really address the true needs of everyday, budget-conscious folks too busy to study nutrition yet seeking easy-to-implement answers. A book that would guide, educate and inspire people to adopt healthier eating and lifestyle habits and instill such habits in their children.

Visualizing such a book was easy. Because it's just a natural, authentic extension of our every day family lifestyle. A lifestyle we call The Plantpower Way.

It's taken more than two years of solid focused work to get this book right. So this week Julie and I thought it would be fun sit down and learn more about her personal journey in food while rehashing the long journey undertaken to finally birth this book to life.

WHAT IS THE PLANTPOWER WAY?

Everybody deserves optimal health. And wellness begins with what we put on our plate. But that's just the beginning. So we decided to pick up where every other cookbook leaves off by providing concrete tools, tips and general lifestyle guidance to foster long-term wellness and catalyze your journey towards unlocking your best, most authentic self.

Bursting with inspiration, practical guidance, and beautiful food and lifestyle photography, The Plantpower Way features more than 120 of Julie's delicious, easy-to-prepare whole food recipes, certain to delight even the most finicky or carnivorous of your clan.

But this is more than a mere cookbook. It's a fully formed, comprehensive lifestyle primer chock-a-block with information, tools, resources and inspiration to not only answer all those questions we field daily, but elevate and guide the modern family towards healthier, more sustainable food, lifestyle and parenting practices. Both evolutionary and revolutionary, it's a book you will proudly use every day, share with colleagues, eagerly gift family members and even display on your coffee table for friends to peruse and enjoy.

WE NEED YOUR HELP!

Although the book doesn't hit stores until April 28, it is currently available for pre-order. The way publishing works, pre-orders are very important in terms of setting up the book for long-term success.